ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don t believe in the one size fits all approach and instead we will equip you with the tools you need to shape your own future.

Unilever has created Unilever s Digital Marketing, Media and Commerce (DMC) Function that is a seamlessly integrated media buying, social influence, digital commerce function to drives Unilever Power Brands functional and emotional messages to consumers within its different regional clusters.

JOB PURPOSE
Unilever NALI Media Team is looking for Content & Influencer Marketing experts to drive the Others Say vision for its iconic brands. As opposed to Brand Say marketing where the speaker is the brand, Others Say leverages the voices of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. NALI Digital Content Hub Lead role is an exciting role to lead digital excellence, creative technology, social community growth and work very closely with the rest of the brand managers and Media teams to shape and land the key projects in innovative and impactful ways setting the strategic creative social agenda. this role will work to design and uplevel communities and purpose communications for focus brands by building Influencer plans and crafting unmissable content.

The Design communications function is focused on:
1. Developing and ensuring implementation of the brands external communications, PR & Influencer Marketing strategy
2. Creating a yearly integrated strategic communications plan for the brands social pages, developing brands' online persona
3. Partnering with the brand marketing teams on their campaigns, Media Leads & / or new core/innovation launches developing specific plans and assets
4. Developing the brand statements and keeping them up to date
5. Leading the Others Say measurement and developing the tools

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Act as Content champion and strategic social creative driver within the Media Team.
Step up, support development and delivery of best-in-class Digital, & Social Advertising, Needs Content, Social Commerce, Digital Commerce Content, Local Influencer Management (where appropriate).
Support the media head in setting prioritization and full utilization of Cairo Hub work flow and resources.
Play active role in DMC Content Community, sharing learnings, case studies, challenges, and opportunities.
Champion creative & content innovation, partnering agencies and platforms to deliver learnings from learning agenda driven pilots & experiments.
Ensure implementation of Unilever best practice creative process, compliance across all project deliveries, directing agency partners.
Act as DMC expert in Creative Automation, and other relevant creative and content technology platforms that are essential to the DMC scope.
Contribute to creating brand Earned and Paid Influencer Marketing strategies
Own projects including campaigns, playbooks & guidelines, and delivering content relevant for in country execution
Craft unforgettable hooks, culture, science and purpose content to inspire Others Say partners and drive brand credentials including press dossiers (copy and beautiful design), press releases, digital press releases, editorial and still life beauty visuals, reactive Q&A s, spokesperson identification, identification of purpose credentials and science claims
Contribute to the creation of Others Say events and meet-ups with influencers
Build measurement into every plan to benchmark success and gain insights for future plans
Work with agencies as needed to execute with clarity on the R&R between in-house team and agencies
As part of the One Unilever DMC - you will be asked to contribute to X-functional projects to help drive the Others Say agenda within the business and create new needed capabilities
Building the brand network of allies: agencies, influencers, editors, etc.
Manage local agency partners and coordinate with Brand teams in specific markets.
Help create bespoke content with influencers based on design teams guidance for their campaigns
Manage local Earned & Paid Influencer budgets with brand team inclusive of: agency budgets, paid media dedicated to Others Say.
Leading creative transformation such as modular adaptation and being visionary in setting an AI and creative technology roadmap for the category (leading pilots and sharing learnings in the brand communities & DMC s).
The role is expected to lead this agenda and continue to unlock the potential to make Unilever brands a cult set of brands across different social media channels respecting the different natures of those. They will lead the social media strategy and execution as it pertains to building communities and developing partnerships to extend digital reach, working with digital specialists and brand managers across the globe to achieve this.
Responsible for building brand communities through partnering the right creators, creative social strategy and creating different networks for our different brands.
The role will also be overseeing this and play an instrumental role in expanding the network of creators we collaborate with.