·       Supervise and manage the daily activities of the sales team to ensure achievement of sales targets and KPIs.

·       Monitor sales performance and provide regular coaching, guidance, and motivation to team members.

·       Develop and maintain strong relationships with existing and potential customers.

·       Identify new business opportunities and market expansion possibilities.

·       Prepare sales plans, forecasts, and periodic sales reports for management review.

·       Ensure proper follow-up on customer inquiries, quotations, orders, and complaints.

·       Coordinate with production, warehouse, logistics, and finance departments to ensure smooth order fulfillment and customer satisfaction.

·       Conduct regular market visits to monitor competitor activities, pricing trends, and customer needs.

·       Support the implementation of sales strategies, promotional activities, and business development initiatives.

·       Monitor collection activities and follow up on outstanding customer payments when required.

·       Ensure compliance with company policies, procedures, and ethical sales practices.

·       Participate in recruitment, training, and performance evaluation of sales staff.

·       Maintain accurate sales records and customer databases.

·       Attend meetings, exhibitions, and customer visits as required.