EELAF is hiring a creative, commercially aware, and detail-oriented Senior Graphic Designer – B2B & Product Marketing to lead the development of high-quality visual materials across the company’s brands, campaigns, products, and sales channels. The selected candidate will create professional marketing assets for social media, digital campaigns, product launches, presentations, catalogues, brochures, e-commerce channels, showroom materials, events, and sales-support tools. This is not a role limited to basic social-media posts. The successful candidate must be able to understand technical products, transform product information into clear and attractive visuals, maintain brand consistency, and deliver strong creative work under tight deadlines. Key Responsibilities Create high-quality visual content for EELAF’s business units, brands, campaigns, and commercial activities. Design digital campaigns for social media, paid advertising, email marketing, websites, landing pages, and marketplace channels. Create product-launch visuals, promotional campaigns, stock-availability posts, price campaigns, bundles, and clearance materials. Design brochures, catalogues, product flyers, technical datasheets, sales presentations, company profiles, and customer-facing documents. Develop creative materials for electrical products, UPS, IT infrastructure, structured cabling, physical security, ELV, and lighting solutions. Prepare retail and point-of-sale materials, showroom visuals, stands, roll-ups, posters, stickers, banners, and event collateral. Design visuals for Linked In, Facebook, Instagram, Whats App, websites, and e-commerce platforms while following each platform’s required formats. Work closely with product managers, sales teams, digital marketing, content creators, and management to translate commercial objectives into effective visual communication. Adapt vendor marketing materials while maintaining EELAF and partner-brand guidelines. Create Arabic and English designs with accurate layout, typography, hierarchy, and correct right-to-left and left-to-right formatting. Edit and retouch product images, prepare clean product cut-outs, and create product-comparison or feature-focused visuals. Support the development and maintenance of EELAF’s visual identity, templates, brand guidelines, and design library. Organize and maintain editable source files, approved artwork, logos, images, fonts, templates, and campaign assets. Review all artwork carefully before release to ensure accuracy of product information, logos, prices, technical data, contact details, and brand compliance. Manage multiple design requests, prioritize urgent commercial needs, and meet agreed deadlines. Coordinate with print suppliers and review production files when required. Requirements Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, Applied Arts, or a related field. Minimum 4–6 years of professional graphic-design experience. A strong portfolio demonstrating branding, campaigns, social-media design, product marketing, print materials, and presentation design. Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign. Strong proficiency in Power Point and the ability to create polished commercial presentations. Strong knowledge of typography, layout, color balance, composition, visual hierarchy, and brand consistency. Practical experience designing Arabic and English artwork, including accurate RTL and LTR layout. Experience creating assets for social media, paid advertising, websites, e-commerce, print, retail, and events. Experience working with technical products, B2B companies, distribution businesses, electrical products, IT products, security systems, or industrial brands is strongly preferred. Strong image-editing, retouching, and product-visualization skills. Ability to understand product specifications and turn technical information into simple, attractive, and commercially effective designs. Strong attention to detail and ability to work under pressure without compromising quality. Good communication skills and ability to work with non-design stakeholders. Good command of written English; Arabic copy-layout experience is required. Preferred Skills Motion graphics and video-editing experience using Adobe After Effects, Premiere Pro, Cap Cut, or similar tools. Experience creating short promotional videos, product reels, animated posts, and digital ad creatives. Experience using AI-assisted design tools responsibly for concept development, image enhancement, and creative production. Experience with Figma, Canva, or collaborative design workflows. Experience preparing artwork for print production, including bleed, resolution, color modes, and print specifications. Experience with photography or product photography is an advantage.