On-site
Mashreqbank PSC -
Egypt
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Mashreqbank PSC

Job Details

Job description

CX Lead and Project Manager / Customer Experience Lead – User testing and Design Manager


Job Purpose:


  • Ensure all journey designs are customer centric and respond to client feedback and needs


  • Able to produce and exercise test procedures and recognize errors on new and existing journeys


  • Undertake and present user experience research to feed into the design to ensure the optimal user experience


  • Understanding of the customer journey end-to-end


  • Understanding of Consumer Protection Regulation and how it can be integrated in journeys, communication and for new products & services


  • Foster innovation and customer centricity to ensure the Department’s digital experiences are contemporary, innovative, and meeting customer needs


  • Detect and track digital / processes defects and inconsistencies through Voice of customers


  • Provide timely solutions where gaps identified and implement


  • Foster customer and frontline feedback to enhance customer experience thought journey enhancement, digitalization and process improvement


  • Analyze client’s data / information to enhance customer experience


  • Responsible for running and delivering all projects under the umbrella of RBG CXCG


  • Ensure that all projects are delivered on-time, within scope and within budget


  • Assist in the definition of project scope and objectives, involving all relevant internal stakeholders and ensuring technical feasibility


  • Develop a detailed project plan to monitor and track progress


  • Establish and maintain relationships with third parties/vendors


Key Result Areas:


  • Improve Customer Satisfaction and Net Promoter Score through improved digitized experiences


  • Improved CX through key participation in journey design and testing impacting client experience


  • Enhances CX metrics across the board


  • Collaborate closely with other team members and stakeholders


  • Interact with customers and analyze their feedback


  • Work across all levels, functions and divisions to enhance service standards


  • Escalate concerns to management and when required


Knowledge, Skills, and Experience:


  • Should be professional, proactive and customer centric. Courteous and respectful in communication while being empathetic & sensitive to customer needs


  • Strong Analytical ability to analyze and comprehend situations and data to provide logical insights, resolutions and recommend process and product improvements


  • Should possess exceptional abilities to handle complexities of stakeholder engagement with regards to problem resolution


  • In depth understanding of Retail Banking products and services, processes and system complexities



Responsibilities:
  • Lead and manage a team of designers and user researchers, providing strategic direction and mentorship.
  • Develop and implement design strategies that align with the Central Bank of Egypt's requirements, ensuring compliance and a seamless customer experience.
  • Conduct thorough user research and testing to gather insights and identify areas for improvement in our retail customer journey.
  • Collaborate with cross-functional teams, including product development, marketing, and operations, to integrate design thinking and user-centric approaches.
  • Create and maintain design systems, style guides, and brand standards to ensure a consistent and cohesive customer experience across all touchpoints.
  • Stay updated with industry trends, best practices, and emerging technologies in customer experience design and user testing.
  • Analyze and interpret user testing data, providing actionable insights and recommendations to improve our products and services.
  • Work closely with the development team to translate design concepts into functional and user-friendly digital experiences.
  • Ensure the timely delivery of design projects, managing resources effectively, and meeting project milestones.

Qualifications:
  • Bachelor's degree in Design, Human-Computer Interaction, or a related field; Master's degree is preferred.
  • 5+ years of experience in design leadership, with a proven track record in managing complex design projects.
  • In-depth knowledge of user-centric design principles and methodologies, including user research, prototyping, and testing.
  • Strong understanding of the Central Bank of Egypt's regulations and their impact on retail customer experience.
  • Proficiency in design software such as Figma, Sketch, Adobe Creative Suite, and prototyping tools.
  • Excellent communication and collaboration skills, with the ability to lead and inspire a diverse team.
  • Analytical mindset with experience in interpreting data and providing actionable insights.
  • Experience in the financial services industry is highly advantageous.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong problem-solving skills and a customer-centric approach to design and user testing.

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