Job Description

Roles & Responsibilities

Digital Virgo is looking for a Senior Web Developer to lead the production and optimization of high-performing Landing Pages (LPs) designed for Conversion Rate Optimization (CRO) . The goal is to maximize sales and margin while ensuring flawless technical execution (speed, stability, compatibility) and continuous marketing iteration (A/B testing, UX flow, wording). You will organize and grow the local MarTech team, manage workflows with autonomy, and serve as a central interface between regional and group stakeholders.

Key Responsibilities

Product & Delivery

• Prioritize, plan, and deliver new LPs, variants, and market/operator adaptations with fast time-to-market and stable quality.
• Build and maintain a CRO experimentation backlog: hypotheses, variants, success criteria, A/B testing calendar.
• Standardize winning UX patterns into reusable templates, components, and QA checklists.

Technical Excellence (Performance & Quality)

• Guarantee ultra-light, high-performing pages (minimal weight, optimized requests), fully responsive and cross-device.
• Organize code reviews, systematic QA (functional + analytics), post-mortems, and incident follow-ups.
• Stay up-to-date on technical innovations (web performance, operator compatibility, security, antifraud) and benchmark competitors.

CRO & Data-Driven Optimization

• Design and execute A/B tests at scale, analyze results with the Data team, and industrialize winning variations.
• Continuously optimize copywriting, visual hierarchy, micro-interactions, and payment/consent funnels.
• Build actionable performance dashboards (per country, offer, acquisition source).

Team Management & Development

• Provide structure and clarity: rituals (daily/weekly), objectives, ownership rules, definition of done.
• Coach and develop team members: skill progression, peer programming, knowledge sharing.
• Select and manage external providers when needed (peak workloads, design, illustrations).

Governance & Communication

• Act as the daily interface with Advertising (traffic needs, iterations), Product (post-signup handoff), IT (billing, operator specs), BizOps (country priorities), and Data (tracking, modeling).
• Provide regular reporting to the Regional Operations Director (business) and the MarTech Director (methodology, standards, best practices).

Success Metrics (Examples)

• 4 CRO experiments per month on each priority country.
• Median CR uplift on key verticals vs. baseline: +X% (to be defined per market).
• Web performance: LCP p75
• Quality: Delivery: average turnaround from brief first LP iteration 5 working days.
• Knowledge capitalization: updated templates and playbooks with inter-country reusability.

Desired Candidate Profile

Required Skills : Experienced web developer oriented towards CRO/Business, able to lead a team and drive iterative delivery. 8-10 years of overall professional experience, with at least three years of proven experience leading and managing a team. Proficient in vanilla JS, HTML5/CSS3, PHP , with knowledge of Memcached and API/AJAX calls. Strong expertise in web performance optimization (network, rendering, minimal bundling). Solid understanding of A/B testing and analytics (ideally Snowplow) with ability to interpret acquisition KPIs. Pragmatic leadership: sets the pace, makes decisions, documents, and drives alignment. Strong cross-functional communication, results-oriented, and highly autonomous.