Job description

Envision Employment Solutions is currently looking for a Business Growth & Marketing Director for one of our partners, an industry leader in Insurance and Financial Services Sector!

Objective:

The Business Growth & Marketing Director drives business growth through strategic partnerships, new product creation, and brand-led customer experiences. Represents at corporate networking events, manages relationships with insurance providers and premium medical service providers, and leads a brand-oriented customer service function.

Responsibilities:

Marketing & Branding:

• Develop and execute integrated marketing strategies across digital and offline channels.
• Create and oversee branding materials that reinforce company identity and market positioning.
• Lead external communications and content creation to strengthen brand awareness.
• Represent the company at corporate networking events annually for lead generation and brand positioning.

Customer Excellence:

• Establish a branded customer service function aligned with the company’s identity.
• Collaborate with Customer Service & Sales teams to deliver premium client experience.
• Drive initiatives that enhance customer loyalty and satisfaction.-
• Craft special service programs for key accounts.
• Optimize value proposition across all products and customer touchpoints.

Provider Relations:

• Build and maintain strong relationships with insurance providers, brokers, and medical service providers.
• Negotiate and optimize provider agreements to enhance company offerings.
• Develop and maintain relationships with brokers, ensuring long-term collaboration & support business growth.

Collaborations & Innovation:

• Carry out the creation of new products and programs.
• Identify and pursue strategic collaborations that expand market reach.
• Explore new markets, premium services, and innovative solutions to strengthen propositions.
• Create new insurance products and craft special service programs tailored to key accounts.

Strategic Growth & Leadership:

• Define and execute the company’s business growth roadmap in alignment with corporate objectives.
• Develop, manage, and continuously improve the Premium Program.
• Craft special service programs for key accounts.

Leadership & Strategic Direction:

• Provide vision and direction to align business development and marketing initiatives with corporate objectives.
• Act as a champion of ideas, driving innovation and positioning as a premium brand in the region.
• Lead cross-functional collaboration, ensuring Marketing, Sales, and Customer Service strategies are integrated for maximum impact.
• Monitor market trends and competitor activities to guide strategic priorities.