About The Company :
Biscato is looking for a highly creative, trend driven, and digitally savvy Senior Social Media Specialist to elevate our brand presence. This role goes beyond traditional social media management; we need a Candidate who can think strategically, lead content direction, manage visual production, and create impactful digital experiences through innovative content and AI powered solutions. The ideal candidate is passionate about storytelling, branding, design, and social media trends. You will have the unique opportunity to showcase both our FMCG products and the dynamic environment of our industrial food manufacturing operations.
Job Purpose
The Senior Social Media Specialist is responsible for managing the company’s social media presence across all digital platforms, ensuring consistent brand communication, audience engagement, and effective execution of content strategies. The role acts as the primary coordinator between the company and external marketing agencies while overseeing content publishing, community management, performance tracking, and creative support activities.
Key Responsibilities
Social Media Management
Manage and execute social media activities across all company platforms (Facebook, Instagram, Linked In, Tik Tok, You Tube, etc.). Schedule, publish, and monitor content according to approved content calendars. Ensure consistency of brand identity, tone of voice, and messaging across all channels. Monitor trends, competitors, and industry best practices to recommend new content opportunities.
Community Management & Moderation
Respond to customer inquiries, comments, and messages in a timely and professional manner. Monitor online conversations and escalate customer complaints or sensitive issues when required. Maintain positive engagement with online communities and followers.
Agency Coordination
Serve as the main point of contact between the company and external marketing/creative agencies. Coordinate content requirements, campaign deliverables, revisions, and approvals. Follow up on project timelines to ensure on-time execution of marketing initiatives.
Content & Creative Support
Adapt and resize creative assets for various social media platforms. Create simple graphics, visual content, and marketing materials using Adobe Illustrator and related design tools. Utilize AI-powered creative tools to support content development, visual generation, copy creation, and productivity enhancement. Support content creation initiatives by suggesting creative ideas and campaign concepts.
Analytics & Reporting
Monitor and analyze social media performance metrics including engagement, reach, impressions, follower growth, and campaign effectiveness. Prepare monthly performance reports with insights and recommendations. Track KPI achievement and identify opportunities for improvement.
Cross-Functional Collaboration
Coordinate with internal departments including Sales, Marketing, HR, Customer Service, and Production to collect content requirements and support business objectives. Participate in marketing campaign planning and execution.
Qualifications
Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Graphic Design, or a related field. 3–5 years of experience in Social Media Management, Digital Marketing, or related roles. Experience working with external agencies is preferred. FMCG or Food & Beverage industry experience is an advantage.
Technical Skills
Strong knowledge of Facebook, Instagram, Linked In, Tik Tok, and You Tube platforms. Proficiency in Meta Business Suite and social media scheduling tools. Good command of Adobe Illustrator. Experience using Canva and other content creation tools. Strong familiarity with AI tools such as Chat GPT, Adobe Firefly, Midjourney, Canva AI, or similar platforms. Knowledge of social media analytics and reporting tools.
Soft Skills
Excellent communication and interpersonal skills. Strong organizational and time-management skills. Attention to detail. Creative thinking and problem-solving abilities. Ability to manage multiple priorities and deadlines. Strong stakeholder and agency management skills.