Job description

Job Summary: Sparkd-EV is seeking a creative and data-driven Social Media Specialist to manage and grow our presence across digital platforms.
This role involves content planning, audience engagement, performance analysis, and helping establish Sparkd-EV as a thought leader in the electric vehicle (EV) space in Egypt.
Key Responsibilities: Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTube Develop and implement content calendars in coordination with the marketing team Create, edit, and publish engaging content (text, image, video, stories, reels) Monitor social media trends, hashtags, and competitor activity Interact with followers by responding to comments, messages, and mentions Track performance analytics: reach, engagement, CTR, conversions Collaborate with influencers, content creators, and agency partners Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events Support ad campaigns by providing creative assets and monitoring performance Stay up to date with the latest algorithms, formats, and platform tools Requirements: Bachelor’s degree in Marketing, Media, Communication, or related field 2–3 years of experience in social media management (preferably in automotive or tech industry) Proficient in Meta Business Suite, TikTok Business, Canva, and scheduling tools (e.
g., Buffer, Later) Strong writing and visual storytelling skills (Arabic + English) Experience with video editing tools (CapCut, VN, Adobe Premiere is a plus) Familiarity with basic performance metrics (reach, engagement, growth, etc.
) Creative, fast learner, and trend-sensitive :Qualifications & Competencies Deep understanding of digital culture, memes, and viral trends Ability to multitask and meet deadlines in a fast-paced environment Strong communication and collaboration skills Creative eye for design, layout, and brand identity Comfortable being on-camera or directing creators, if needed Follower growth and engagement rate per platform Post reach and video views Conversion from social leads to test drives/sales Consistency in publishing calendar Campaign performance support (paid & organic) Customer feedback and sentiment analysis ---