Role Overview:i Experts is a fast-growing cybersecurity, compliance, consulting, and professional training company. We’re looking for a creative and results-driven Senior Marketing Specialist to lead the full marketing cycle across our core service portfolio. From content and branding to strategy and audience engagement, you’ll play a key role in strengthening our market presence and accelerating growth. This is a full-time, on-site role based in Mall of Arabia, 6th of October City.
Key Responsibilities• Develop and execute B2B marketing strategies aligned with business objectives, focusing on lead generation, brand positioning, and market expansion.• Plan and manage multi-channel marketing campaigns across digital platforms to promote i Experts services.•Oversee the creation of high-quality marketing content including case studies, service brochures, website content, presentations, and thought leadership materials..• Collaborate closely with the sales team to develop marketing materials that support lead conversion and improve pipeline performance.• Monitor industry trends, competitor activity, and emerging technologies in cybersecurity to identify growth opportunities and refine marketing strategy.• Measure, analyze, and report on campaign performance using data-driven insights to continuously optimize marketing effectiveness.• Support the planning and execution of webinars, industry events, and B2B networking initiatives, including event coverage to enhance brand visibility.
Qualifications & Requirements Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.5+ years of proven experience in marketing, preferably in B2B, IT, cybersecurity, or service-based industries.
Strong experience in digital marketing, performance marketing, and content strategy development. Proven ability to manage the full end-to-end marketing cycle across multiple channels. Excellent copywriting, storytelling, and communication skills, with the ability to simplify technical concepts. Strong project management skills with the ability to handle multiple priorities and deadlines. Strong understanding of B2B marketing funnels, lead generation, and customer journey optimization. Experience working in fast-paced, growth-oriented environments is highly preferred.