Job Description

Roles & Responsibilities

JOB PURPOSE

A successful Media Planning & Activation Manager balances logic and creativity, operations and strategy. The manager should appreciate both strategic/creative tasks and daily operations. This role involves handling multiple stakeholders and managing priorities and schedules.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Support the development of media strategies aligned with brand objectives, business priorities, and consumer insights across North Africa markets.
• Contribute to full funnel media thinking, ensuring the right balance between brand building and performance marketing.
• Assist in translating global and regional media guidelines into strong local market strategies.
• Collaborate with cross functional teams (Marketing, dCommerce, CMI, Finance) to ensure media strategy supports overall brand and category ambitions.
• Support annual, quarterly, and campaign based media planning across offline and digital channels.
• Work with media agencies to build data driven, audience first media plans that maximize reach, relevance, and ROI.
• Assist in budget planning and phasing, ensuring alignment with brand objectives and market priorities.
• Ensure media plans reflect best practices in targeting, formats, channel mix, and frequency management.
• Support flawless media campaign execution across North Africa markets, ensuring accurate setup, timely delivery, and compliance with brand and media guidelines.
• Coordinate with media agencies to ensure campaigns are live on time and optimized throughout delivery.
• Support day to day operational management, including campaign tracking, budget control, and internal reporting.
• Partner with dCommerce and digital teams to ensure strong integration between media and conversion ecosystems.
• Ensure governance, brand safety, and compliance standards are followed across all media activity.
• Track and analyze campaign performance, identifying key insights and optimization opportunities.
• Support post campaign analyses, including learning agendas and media effectiveness reviews.
• Contribute to a culture of continuous improvement by documenting and sharing media learnings across brands and markets.
• Stay up to date with media, digital, and platform trends (including retail media, social, and emerging channels) and proactively bring new ideas to the team.
• Support test and learn initiatives to improve media effectiveness and efficiency over time.

SKILLS

• Strong technical understanding of Media Strategy, Planning and Buying processes (Traditional Media specifically, Digital Media planning and execution experience is an advantage)
• Digital Media and Marketing understanding and Capability
• Media Value Chain Management
• Budget-setting and management (including trade-offs ; sacrifices and consequence analysis and alternatives-design )
• Deep Brand and Consumer understanding
• Data interpretation leading to actionable insights
• People Management (internal and external)
• Stakeholder management and consultation (internal/external and at all levels)
• Collaboration skills that support multi-stakeholder projects.
• A forward-thinking approach to drive innovation into media and data strategies and plans.
• Problem-solving mindset, with the ability to work flexibly and adapt to changing media and market conditions.
• Strong analytical skills to define, interpret, and respond to data insights.
• Excellent communication skills to align stakeholders and embed best practices.
• Agile and resilient to extreme pressure
• Data Interpretation leading to insights

Desired Candidate Profile

Experiences & Qualifications

• Degree holders in Marketing and/or Digital related disciplines preferred.
• Relevant experience in digital, media, or marketing.
• 3-5 years of experience in FMCG/Media Agency background desired.
• Advanced understanding of the media and brand communication landscape.
• Experience in holistic brand communication management at a large brand, or cross-brand leadership at an agency.
• Experience in managing advertising/media budgets.
• Experience in analysing and optimizing digital media reports
• Experience in driving change and embedding innovation within a business.
• Experience in managing complex stakeholders across matrixed organizations.
• Experience in data-driven marketing and performance/e-commerce.
• Exposure to disciplines such as CRM, Mar-Tech, and Ad-Tech platform management.

u>Additional Desirable Experience/u>

• Interest in media, digital and tech innovations are desirable
• Building Talent & Teams
• Deep Brand and Consumer Understanding
• Media and Digital Capability