Job description
Brand Strategy & Market Positioning
- Develop and execute the company’s digital marketing and branding strategy aligned with business growth objectives.
- Build and strengthen the company’s brand presence across digital platforms and target markets.
- Position the firm as a leading consultancy partner through innovative and impactful marketing initiatives.
Digital Marketing & Campaign Management
- Lead all digital marketing activities including social media, email marketing, SEO, paid campaigns, and content marketing.
- Develop and manage marketing campaigns to promote consultancy services, employer branding solutions, and executive personal branding services.
- Monitor campaign performance and optimize digital strategies based on analytics and market insights.
Employer Branding & Executive Branding
- Design employer branding campaigns that enhance clients’ market reputation and attractiveness to top talent.
- Support executive personal branding initiatives aimed at increasing professional visibility, leadership presence, and industry recognition.
- Develop content strategies that strengthen executives’ professional image across LinkedIn and other professional platforms.
- Enhance brand visibility to recruiters, headhunters, and industry stakeholders.
Content Creation & Thought Leadership
- Oversee the creation of high-quality digital content including articles, presentations, videos, newsletters, and social media materials.
- Collaborate with leadership teams to create thought leadership content that positions the company and clients as industry experts.
- Ensure brand consistency and messaging across all communication channels.
Market Research & Analytics
- Conduct market and competitor analysis to identify trends, opportunities, and positioning strategies.
- Track KPIs, engagement metrics, lead generation, and digital performance reports.
- Provide data-driven recommendations to improve brand awareness and audience engagement.
Stakeholder Management
- Collaborate closely with consultants, leadership teams, and external partners to ensure alignment between business and marketing strategies.
- Build strong relationships with media partners, digital agencies, and industry platforms.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- 4+ years of experience in digital marketing, branding, or communications, preferably within consultancy, professional services, or executive branding environments.
- Strong knowledge of digital marketing tools, LinkedIn branding, SEO, analytics, and social media strategy.