Job Description

Roles & Responsibilities

Our client operates within the public-sector and infrastructure space, focusing on identifying government purchasing opportunities, analyzing market intelligence, and supporting strategic sales growth through data-driven insights. They leverage bid intelligence platforms, municipal data, and AI-enabled workflows to uncover early-stage opportunities, strengthen competitive positioning, and support collaboration between sales and product management teams in a fast-paced B2G environment.

Role Overview

The B2G Market Development Lead will serve as the primary operator and strategist for the company s public-sector intelligence and bidding platforms. This role is responsible for identifying municipal and state-level opportunities, managing complex bid platforms, qualifying leads, and supporting sales teams through actionable market intelligence. The position also plays a key role in surfacing industry trends and recommending new product opportunities to strengthen the company s competitive positioning in the B2G market.

Key Responsibilities

• Operate and manage platforms including CivicIQ, BidPrime, BuildersConnected, and municipal portals such as WVOasis
• Monitor platforms daily to identify high-intent buying signals and upcoming RFP opportunities before official postings
• Analyze agency board minutes, budget documents, and transcripts to uncover future infrastructure projects

Lead Development & Sales Partnership

• Qualify opportunities and gather preliminary project details before transitioning leads to the sales team
• Conduct initial outreach to prospective public-sector contacts to initiate engagement
• Ensure seamless hand-off of qualified opportunities to sales representatives with complete contextual information
• Provide post hand-off support including status tracking and project continuity updates without participating in pricing or solution discussions
• Maintain active communication with sales managers to align on vertical-specific priorities and targets

Product Strategy & Market Intelligence

• Identify emerging trends and shifts in municipal spending, including areas such as EV infrastructure and wastewater mandates
• Provide data-driven recommendations to Product Management regarding new products, brands, or technical capabilities
• Conduct competitive analysis of winning bids to support pricing strategy and product positioning improvements

AI Enablement

• Leverage AI tools and workflows to operate bid platforms and intelligence systems more efficiently
• Build and optimize AI-driven systems, dashboards, and workflows that streamline research and surface opportunities faster
• Continuously refine AI-enabled processes to improve operational scalability and market intelligence capabilities

Desired Candidate Profile

Qualifications

• 3+ years of experience in sales development, lead generation, or market research
• Familiarity with CRM systems such as HubSpot or Salesforce and business intelligence tools
• Experience working with AI tools and workflow automation systems
• Prior experience in B2B/B2G sales, government procurement, or market research is a plus
• Experience with municipal bidding platforms such as CivicIQ, BidPrime, BuildersConnected, WVOasis, or equivalent is a plus
• Experience building dashboards or AI-driven systems for research and reporting is a plus

Skills

• Strong written and spoken English communication skills
• Ability to quickly learn and navigate US-based bid intelligence platforms and municipal portals
• Data-driven mindset with strong attention to detail when reviewing budgets, contracts, and market trends
• Strategic thinking with the ability to connect multiple data points into actionable sales opportunities
• Proactive communication skills with the ability to coordinate effectively across teams
• Strong technical literacy and comfort navigating complex, data-heavy systems
• Analytical rigor and detail-oriented approach to research and documentation
• Self-starter mentality with the ability to operate independently and proactively identify priorities and blockers
• Comfortable building workflows around AI tools and continuously improving processes