- Demand Generation Engine: Build and run our B2B lead-gen program using LinkedIn Sales Navigator/ABM, Google search for industrial keywords, and data enrichment tools like Volza/tridge/panjiva .
- Media Buying & Management: Own all online and offline media buying, and manage our performance vendor stack (agencies, programmatic platforms, automation tooling).
- Pipeline & Handoff: Jointly set strict MQL and SQL definitions with Sales and maintain the lead routing flow into our Buyer Pipeline Master.
- Attribution Stack: Build our multi-touch attribution model and CRM tagging to accurately trace where every buyer and shipment originates.
Performance Reporting: Run the weekly demand dashboard and monthly ROI reviews to track cost per MQL and MQL-to-SQL conversion