Job Description
Roles & Responsibilities
Role Overview
The HubSpot Platform Coordinator will take full ownership of the HubSpot ecosystem, managing the CMS, automation workflows, and contact database to drive conversion and revenue growth. This is a highly hands-on role focused on building, optimizing, and continuously improving web experiences, lifecycle journeys, and data systems through structured testing and performance analysis.
Key Responsibilities
Website & Landing Page Performance
- Own the HubSpot CMS as a revenue channel, optimizing site experience, user journeys, and conversion architecture
- Build and optimize landing pages, campaign pages, CTAs, and forms with a focus on conversion
- Design and execute A/B and multivariate tests, including hypothesis creation, test structuring, and result analysis
- Develop and maintain templates and modules to support scalable and consistent execution
- Monitor site health, including page speed, mobile responsiveness, form functionality, and technical issues
- Identify friction points and implement CRO improvements in partnership with marketing leadership
Marketing Automation & Lifecycle Management
- Architect and build HubSpot workflows end-to-end, including logic, timing, branching, and re-enrollment
- Own lifecycle stage architecture and ensure accurate funnel progression
- Design and maintain lead scoring models based on real buying signals
- Apply a testing framework to automation workflows, continuously optimizing performance
Email Marketing Operations
- Execute and QA email campaigns, including segmentation, personalization, and deliverability monitoring
- Run A/B tests on subject lines, CTAs, timing, and content
- Maintain email list hygiene and ensure accuracy and compliance
CRM & Contact Database
- Own data quality, including deduplication, field standardization, and governance
- Build and maintain segmentation through smart and active lists
- Manage integrations and troubleshoot data sync issues across platforms
Platform Governance & Continuous Improvement
- Serve as the internal HubSpot expert for best practices, troubleshooting, and decision-making
- Manage user roles, permissions, and overall platform hygiene
- Stay up to date on HubSpot updates and recommend adoption based on business impact
- Use reporting and dashboards to diagnose performance issues and drive improvements
What Success Looks Like
- Clear understanding of platform performance, with prioritized improvements implemented within the first 30 days
- Measurable improvements in site performance, automation workflows, and data quality within 60 days
- A fully optimized HubSpot ecosystem functioning as a growth engine within 90 days
- Consistent testing cadence driving ongoing improvements in conversion and engagement
Desired Candidate Profile
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.
Experience
- 5+ years of hands-on HubSpot experience in an environment where it serves as the primary marketing and CRM platform
- Proven experience working across both HubSpot CMS and Marketing Hub
- Experience designing and executing A/B tests across web and email
- Experience managing complex contact databases and integrations
- Experience building landing pages, templates, and modules within HubSpot CMS
Skills
- Deep expertise in workflow automation, lifecycle management, lead scoring, and segmentation
- Strong understanding of conversion rate optimization and user journey design
- Proficiency in HTML/CSS for in-platform edits
- Familiarity with GTM, pixel tracking, and campaign attribution
- Strong analytical mindset with the ability to translate data into actionable insights
- Systems-thinking approach to marketing, connecting web, automation, and data
- Hands-on, detail-oriented, and accountable for execution and outcomes
- Proactive mindset with the ability to identify and act on opportunities independently