???? Marketing Manager – Real Estate (KSA Market Focus)???? Location: Obour City, Egypt ???? Industry: Real Estate Development Role Overview We are seeking an experienced Marketing Manager to lead the strategic planning and execution of integrated marketing initiatives for real estate projects, with a strong focus on the Saudi and GCC markets. The role requires a balance of strategic vision, brand leadership, and hands-on execution across digital and traditional channels.
Key Responsibilities Brand Strategy & Positioning Develop and implement brand strategies, including brand architecture, positioning, and creative direction Ensure alignment between corporate identity and project-specific branding Establish consistent messaging and visual identity across all channels Campaign Planning & Execution Plan and execute integrated 360° marketing campaigns Manage multi-channel campaigns across digital and traditional platforms Oversee content development, including copywriting, scripts, and creative concepts Digital Marketing & Performance Lead digital marketing activities, including SEO/SEM, paid media, social media, and influencer marketing Manage platforms such as Meta, Tik Tok, Snapchat, Google Ads, and XMonitor performance using tools such as Google Analytics 4, Meta Business Suite, and Data Studio Media & Production Management Oversee media planning, buying, and agency coordination Manage production of marketing materials (videos, 3D renders, photography, presentations) Supervise audiovisual production, including emerging AI-based content tools Market Insights & Analytics Conduct market research and competitive analysis Track KPIs and campaign effectiveness Apply customer journey mapping and behavioral targeting strategies Leadership & Operations Lead internal teams and external partners Manage marketing budgets and ensure efficient allocation of resources Drive adoption of marketing technologies and automation tools
Qualifications & Experience5–8+ years of experience in integrated marketing Minimum 3 years in a leadership role Proven experience in real estate marketing, preferably within the KSA or GCC markets Strong expertise in brand development and 360° campaign execution Advanced knowledge of digital marketing tools and analytics platforms Fluency in Arabic (with strong creative writing skills) and good command of English Preferred Qualifications Experience in luxury real estate marketing Familiarity with AI tools in content creation Established network with media agencies and influencers in the GCCExperience managing large-scale marketing budgets