Role Description This is a full-time, on-site role based in Giza for a Search Engine Optimization (SEO) Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, implementing on-page SEO strategies, developing and monitoring link-building campaigns, and utilizing web analytics to optimize website performance. The role involves closely collaborating with the marketing and content teams to enhance search engine rankings and drive organic traffic to the company's digital platforms.
Responsibilities Conduct keyword research and identify SEO opportunities Optimize website content, landing pages, and blog posts Implement on-page and off-page SEO strategies Monitor and analyze website performance using analytics tools Develop and execute link-building campaigns Collaborate with content and web development teams Stay updated with the latest SEO trends and algorithm changes Perform technical SEO audits and recommend improvements Track and report on SEO performance metrics Ensure SEO best practices are followed across all digital content Requirements Proven experience as an SEO Specialist or similar role Strong understanding of search engine algorithms and ranking factors Proficiency with SEO tools like Google Analytics, SEMrush, Ahrefs, or Moz Experience with website analytics and reporting tools Knowledge of HTML, CSS, and website administration Excellent written and verbal communication skills Ability to work independently and in a team environment Bachelor’s degree in Marketing, Communications, or related field Strong analytical and problem-solving skills Attention to detail and ability to manage multiple projects