Company Description Established in 1964, El Zenouki Group has become a leading manufacturing corporation specializing in cookware products. Starting as an aluminum cookware factory, the company has expanded into vertically integrated large-scale facilities that produce and distribute its products. They offer a diverse range of aluminum, ceramic, granite, and stainless steel cookware under well-reputed commercial brands. Serving markets in Egypt and the Middle East, El Zenouki Group is recognized for its quality and reliability in the cookware industry.
Summary of Role We’re looking for a Trade Marketing Executive who can bridge the gap between marketing strategy and on-ground execution. This role focuses on driving brand visibility, improving in-store presence, and supporting sales performance through effective trade campaigns and activations. You’ll work closely with sales, marketing, and distributors to make sure our products stand out where it matters most — at the point of purchase.
Responsibilities Plan and execute trade marketing strategies aligned with overall brand and sales objectives Develop and implement in-store activations, promotions, and merchandising guidelines Coordinate with the sales team to ensure proper execution across all channels Analyze market trends, competitor activities, and customer behavior to optimize trade plans Manage POS materials (design, production, and distribution) Monitor campaign performance and provide actionable insights and reports Build strong relationships with key retailers, distributors, and partners Ensure brand visibility and consistency across all retail touchpoints Track and manage trade marketing budgets effectively
Qualifications B. A in Marketing, Business Administration, or related field2-3 years of experience in Trade Marketing, preferably in FMCG or Manufacturing. Strong understanding of retail dynamics and consumer behavior Excellent communication and stakeholder management skills Analytical mindset with ability to translate data into insights Proficiency in Microsoft Excel and reporting tools Ability to work in a fast-paced, target-driven environment Strong organizational and project management skills