Job Title: Lead Generation Specialist (Hardware ) Department: Sales & Marketing Location: Agouza – Full Time, Onsite Reports To: Sales Director / Head of Business Development
Role Summary The Lead Generation Specialist will be responsible for identifying, qualifying, and nurturing potential B2B clients for our hardware products. Unlike software lead gen, this role requires understanding technical specifications, supply chain cycles, and procurement timelines. You will work directly with the engineering and sales teams onsite to convert technical interest into qualified sales meetings. Key Responsibilities Prospecting & Research (Hardware Focus) Identify and build target account lists within manufacturing, automation, IoT infrastructure, and related hardware-dependent sectors. Research ongoing engineering projects, RFP releases, and component upgrade cycles. Map decision-making units (Engineering Managers, Procurement Heads, CTOs) at target accounts. Outbound Lead Generation Execute multi-channel campaigns (cold calls, Linked In, industry-specific emails) to initiate conversations with technical buyers. Present high-level value propositions for hardware components (e.g., durability, certification, integration ease, lead times). Achieve monthly quotas for qualified opportunities (SQLs) passed to the outside sales team. Inbound & Trade Show Follow-up Respond to and qualify inbound leads from whitepapers, spec sheet downloads, and website inquiries. Attend [2-3] onsite industry trade shows per quarter; collect and follow up on hardware-specific leads post-event. CRM & Data Management Log all prospect interactions in [e.g., Salesforce/Hub Spot] with technical notes (e.g., “customer requires IP67 rating, needs sample by Q3”). Maintain a lead database segmented by hardware application (e.g., power management, connectivity, sensing). Onsite Collaboration Work directly with hardware engineers to understand product differentiators (e.g., thermal performance, compliance standards). Attend weekly sales & product roadmap meetings to align lead generation with new hardware launches. Required Qualifications2+ years of proven lead generation or B2B sales development experience, specifically within hardware, industrial equipment, electronics, or IoT devices. Familiarity with hardware buying cycles (prototype → sample → pilot → production). Proficiency with CRM software and lead enrichment tools (e.g., Zoom Info, Lusha, Apollo.io). Excellent phone and email communication skills; ability to translate technical features into business outcomes. Comfort working onsite [X] days per week in a collaborative, fast-paced environment. Preferred Qualifications Associate’s or Bachelor’s degree in Business, Marketing, or a technical field (Engineering, Industrial Tech). Experience selling into manufacturing, automotive, aerospace, or medical device sectors. Basic understanding of hardware standards (CE, UL, RoHS, IP ratings). Knowledge of ABM (Account-Based Marketing) strategies for technical buyers. What We Offer (Onsite) Competitive base salary + uncapped lead generation commission (based on SQLs).[e.g., 15 days PTO, health/dental/vision, 401k match]. Direct mentorship from senior sales leaders and hardware engineers. Access to product samples, demo kits, and technical training sessions. A collaborative onsite culture – no remote isolation; daily huddles with the sales engineering team.