Job Title: Digital Marketing Specialist Company: Rosalte Industry: FMCG – International Trade, Import/Export & Distribution Location: Sheikh Zayed, Cairo, Egypt Experience Level: 2–3 Years Employment Type: Full-time
Job Summary Rosalte, a fast-growing FMCG company specializing in international trade, import/exportoperations, and product distribution, is seeking a Digital Marketing Specialist to support thecompany’s brand growth and product visibility across digital platforms. The role focuses onexecuting data-driven digital marketing strategies to enhance brand awareness, driveengagement, and support commercial objectives in local and international markets. Key Responsibilities Plan, execute, and optimize digital marketing campaigns across social media, search engines, anddisplay platforms. Manage and grow the company’s social media presence across platforms (Facebook, Instagram,Linked In, Tik Tok, etc.). Coordinate with content creators, designers, and agencies to produce high-quality marketingmaterials. Execute paid media campaigns (Meta, Google Ads, Linked In Ads) and monitor performancemetrics. Track, analyze, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.). Support product launches, promotions, and go-to-market initiatives through digital channels. Ensure brand consistency across all digital touchpoints in line with company guidelines. Stay up to date with digital marketing trends, tools, and best practices in the FMCG sector.
Qualifications & Requirements Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a relatedfield.2 to 3 years of hands-on experience in digital marketing, preferably within FMCG or consumerbrands. Strong understanding of social media marketing, paid advertising, and performance marketing. Rosalte Human Resources Department Experience with content planning, campaign execution, and basic SEO principles. Analytical mindset with the ability to interpret data and optimize campaigns accordingly. Good communication skills in Arabic and English. Ability to manage multiple projects in a fast-paced environment. Creative, proactive, and results-oriented mindset.
Working Conditions Working Hours: 9:00 AM – 5:00 PM or 10:00 AM – 6:00 PMDays Off: Fridays & Saturdays Work Location: Sheikh Zayed, Cairo Compensation & Benefits Competitive salary based on experience Medical insurance coverage Company-provided mobile phone and SIM card Laptop for work-related tasks Opportunity to work on growing FMCG brands with regional exposure Dynamic and entrepreneurial work environm