Senior Employer Branding & Digital Marketing Specialist Dyninno Group 6th of October, Al Jizah, Egypt (On-site)
We’re looking for a creative, data-driven, and performance-oriented professional to lead our Employer Branding and Digital Marketing initiatives. You’ll play a key role in:Positioning Dyninno Egypt as an employer of choice Driving high-impact recruitment marketing campaigns Enhancing our digital presence and brand perception
Key Responsibilities Employer Branding & Social Media Develop and execute employer branding strategies Manage and grow social media platforms Create engaging content (posts, reels, videos) Monitor engagement and manage online reputation Digital Marketing & Media Buying Run and optimize campaigns on Meta, Linked In & Google Track performance (CTR, CPC, CPA, conversion rates) Manage budgets and maximize ROIConduct A/B testing and performance analysis Content Creation Produce creative content (videos, testimonials, campaigns) Ensure alignment with brand tone and guidelines Use AI tools to enhance content and efficiency Internal & External Communication Support global campaigns and local activations Manage internal communication channels & newsletters Organize employer branding events
Requirements3+ years of experience in Employer Branding / Digital Marketing Strong experience in social media & paid campaigns Hands-on experience with Meta, Linked In & Google Ads Strong content creation & video editing skills Experience with tools like Canva, Figma, Cap Cut, Adobe Suite Strong analytical and reporting skills Excellent English communication
⭐Nice to Have Experience in multinational environments Background in recruitment marketing Knowledge of SEO & marketing automation