Job Summary The Reel Maker is responsible for conceptualizing, producing, and editing engaging short-form video content tailored for social media platforms such as Instagram Reels, Tik Tok, You Tube Shorts, and Linked In video formats. The role focuses on creating high-impact, visually appealing, and trend-driven content that increases brand awareness, audience engagement, and digital growth. The ideal candidate combines creative storytelling, video editing skills, trend awareness, and digital marketing understanding to produce compelling video content aligned with the brand’s voice and marketing objectives.

Key Responsibilities1. Content Creation & Video Production· Create engaging short-form video content for social media platforms (Instagram Reels, Tik Tok, You Tube Shorts, Linked In videos).· Film, edit, and produce videos that align with brand identity and marketing goals.· Develop creative video concepts based on trending topics, campaigns, and audience behavior.· Ensure content is visually appealing, concise, and optimized for mobile viewing.

2. Social Media Trend Monitoring· Monitor social media trends, viral content formats, and platform algorithm updates.· Translate digital trends into relevant brand content opportunities.· Identify new creative approaches to increase audience engagement.

3. Video Editing & Post-Production· Edit videos using professional editing software to ensure high-quality output.· Add effects, transitions, subtitles, music, and graphics to enhance storytelling.· Optimize videos for different social media platforms and formats.· Maintain consistent visual and audio quality standards.
4. Collaboration with Marketing & Creative Teams· Work closely with the social media specialist and graphic designers to align video content with campaigns.· Participate in content brainstorming sessions and creative meetings.· Support digital campaigns, product launches, and promotional content.

5 Content Planning & Scheduling· Assist in developing social media content calendars.· Produce reels aligned with weekly and monthly content strategies.· Ensure timely delivery of video content according to campaign timelines.

6. Performance Monitoring & Optimization· Monitor performance of video content using social media analytics tools.· Analyze engagement metrics such as views, shares, comments, and watch time.· Adjust creative approaches based on audience response and insights.

Qualifications & Requirements· Bachelor’s degree in Marketing, Media Production, Communications, or related field (preferred).· 2–4 years of experience in short-form video content creation.· Strong portfolio of reels or short-form social media videos.· Proficiency in video editing tools· Strong understanding of social media platforms and algorithms.· Creative mindset with strong storytelling ability.

Core Competencies - Creative Competencies· Visual Storytelling· Creative Content Development· Trend Awareness

Technical Competencies· Video Editing & Post-Production· Mobile Video Production· Social Media Content Optimization
Behavioral Competencies· Creativity and Innovation· Attention to Detail· Time Management· Collaboration and Communication· Adaptability to Fast-Changing Digital Trends

Key Performance Indicators (KPIs) Content Performance· Average reel views per post· Engagement rate (likes, shares, comments, saves)· Video completion rate

Growth Metrics· Contribution to follower growth· Increase in reach and impressions· Viral content performance

Production Efficiency· Number of reels produced per month· Timely delivery of video content· Content quality consistency

Campaign Impact· Video contribution to campaign engagement· Lead generation or website traffic from video content