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Raya Smart Buildings: one of Raya’s subsidiaries is hiring a Marketing & Customer Experience Manager for it's EV charging solutions company.

Key Responsibilities

• Develop and implement the annual marketing plan aligned with the company’s growth strategy


• Create go‑to‑market strategies, software platforms, and service offerings


•  Lead brand positioning and messaging, and conduct market segmentation, targeting, and positioning analysis.


• Manage Client Relationships (CRM) process  performance and call center team


• Support the sales team with presentations, product sheets, case studies, and competitive comparisons.


• Work with technical teams to translate product features into customer value propositions.


• Manage digital channels including website, SEO/SEM, social media, and online campaigns.


• Track and optimize digital performance metrics, lead generation funnels, and marketing automation workflows and oversee content creation (blogs, videos, whitepapers, social media posts)


•  Manage PR activities, press releases, and media relationships, build the company’s presence at industry exhibitions, events, and thought‑leadership forums, and provide guidance on customer personas, product features, and customer value creation.


• Analyze customer needs, competitor strategies, pricing benchmarks, and regulatory developments


•  Support leadership with strategic presentations and reporting

Skills

Technical Skills

1. Strong experience in B2B marketing, ideally in technology, energy, EV mobility , or infrastructure sectors


2. Proficiency in managing digital marketing tools (Google Analytics, Ads Manager, SEO/SEM platforms)


3. CRM and marketing automation platform experience (Ability to understand technical products and translate them into compelling marketing content.


4. Strong analytical skills with experience in market and data analysis.


5. Knowledge of brand management, campaign management, and content development.


6. Familiarity with sustainability, smart buildings, IoT solutions, or electric mobility ecosystems is a plus.

Interpersonal Skills

1. Strategic thinking with strong business acumen


2. Excellent communication (verbal & written) and presentation skills.


3. Creativity coupled with data‑driven decision-making


4. Collaborative mindset with the ability to influence cross‑functional teams.


5. High degree of ownership, accountability, and innovation

Education

1. Bachelor’s degree in Marketing, Business Administration, Communications, or related field


2. MBA or relevant postgraduate degree is preferred


3. Professional certifications in digital marketing (Google, HubSpot, Meta) are an advantage.

Language:

1. Proficiency in English (Verbal and written)

Background:

1. Understanding EV chargers, charging technologies (AC, DC, fast charging), roaming platforms, and EV customer behavior.


2. Knowledge of connected infrastructure, energy management, and smart facility technologies


3. Basic understanding of solar energy, power distribution, or grid connectivity.


4. Awareness of environmental frameworks, green mobility, and sustainability reporting.