This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a fast-growing, founder-led home décor company operating at scale across direct-to-consumer, marketplaces, and major retail partners. What began as a small operation has grown into a vertically integrated business with in-house manufacturing, omnichannel distribution, and a data-driven approach to launching new product categories. The company is known for moving quickly, creating trends rather than following them, and rewarding ownership, initiative, and results.
Location
Remote | 9 AM - 5 PM EST
Role Overview
The Influencer Marketing Manager will own and scale the entire influencer marketing function, transforming it from a fragmented, ad hoc effort into a structured, revenue-driving growth channel. This role is responsible for building creator partnerships, executing coordinated campaigns, tracking ROI, and collaborating closely with Marketing, E-Commerce, Creative, Paid Media, and Leadership.
Key Responsibilities
Creator Recruitment & Relationship ManagementIdentify, vet, and recruit 50+ qualified creators across TikTok, Instagram, YouTube, and Amazon, with a strong focus on nano and micro influencers
Build and maintain a segmented creator database by tier, platform, content category, engagement benchmarks, and historical performance
Develop long-term relationships with top-performing creators through personalized outreach and partnership structures
Manage inbound creator inquiries, negotiations, contracts, and compensation models
Onboard new creators with contracts, product seeding coordination, creative briefs, brand guidelines, and logistics
Campaign Strategy & ExecutionDesign and execute seasonal influencer campaigns aligned with marketing priorities and product launches
Coordinate 25–50 influencers per month in synchronized posting windows to maximize reach and impact
Build and maintain monthly influencer calendars aligned with broader marketing initiatives
Create standardized creative briefs, shot lists, and content guidelines
Manage deliverables, posting schedules, approvals (when required), and usage rights
Launch and manage structured pilot programs across new platforms, retail initiatives, and marketplaces
Platform-Specific Program DevelopmentBuild and scale influencer programs across TikTok, Instagram, YouTube, Amazon, and emerging platforms
Test and optimize platform-specific strategies, including short-form video, evergreen content, live commerce, and marketplace programs
Coordinate and schedule live streaming events to drive real-time engagement and conversion
Monitor platform trends, algorithm changes, and emerging opportunities
Performance Tracking & ReportingImplement tracking using promo codes, affiliate links, and attribution windows
Build and maintain performance dashboards covering reach, engagement, CTR, conversion, revenue, and ROAS
Deliver monthly performance recaps with insights and optimization recommendations
Track creator-level performance to identify VIP ambassadors and long-term partnerships
Flag high-performing content for paid amplification and marketing reuse
Provide ROI reporting and attribution summaries to leadership
Cross-Functional CollaborationPartner with Marketing and E-Commerce teams on strategy, budget direction, product selection, and campaign planning
Collaborate with Creative on content standards and UGC reuse for paid ads, email, and website
Coordinate with Paid Media on amplification and retargeting strategies
Share creator feedback with Product teams
Report progress, insights, and growth plans to leadership
Program Operations & OptimizationBuild and maintain influencer trackers, partnership rosters, and posting calendars
Manage contract tracking, deliverables, and content usage rights
Coordinate product seeding logistics and inventory workflows
Organize and maintain UGC asset libraries
Document processes and build scalability frameworks for future team growth
Strategic InitiativesDevelop quarterly roadmaps for program growth and channel expansion
Identify long-term ambassador opportunities and exclusive partnerships
Build frameworks for retail-specific influencer programs
Support integration of new brands into the influencer ecosystem
Test and refine advanced compensation and incentive models
Qualifications
Experience2–4+ years managing influencer programs for e-commerce, lifestyle, or home décor brands
Proven experience scaling influencer programs from small creator groups to 50+ active partnerships
Demonstrated success driving measurable ROI through performance-based influencer programs
Experience with influencer platforms such as AspireIQ, Grin, Upfluence, or similar tools
Experience with marketplace or live commerce programs preferred
SkillsDeep expertise across TikTok, Instagram, YouTube, Amazon, Facebook, and Pinterest
Strong organizational skills with the ability to manage high-volume creator partnerships
Knowledge of contracts, FTC compliance, usage rights, and compensation structures
Data-driven mindset with experience tracking engagement, conversion, CAC, ROAS, and revenue
Strong negotiation, communication, and stakeholder management skills
Ability to work independently, build structure from ambiguity, and drive initiatives end to end
Understanding of performance marketing fundamentals, attribution models, and tracking frameworks
Comfort operating in fast-paced, growth-oriented environments
What Success Looks Like
A fully built and activated influencer pipeline with consistent monthly campaigns
Clear ROI visibility and reporting across all influencer partnerships
Coordinated creator programs driving measurable revenue and engagement
Reduced internal dependency on other teams for influencer coordination
Scalable processes and frameworks ready for future team expansion
Opportunity
This role offers the opportunity to build and own a high-impact growth channel from the ground up. You’ll work directly with leadership, collaborate across teams, and turn influencer marketing into a predictable revenue engine. The environment is fast-moving, ownership-driven, and designed for learning, growth, and visible impact.
Application Process:To be considered for this role these steps need to be followed: