Job Title: Digital Marketing Specialist Experience Required: 3–7 years Industry: Electronics & Electronic Devices Location: Mohandeseen – Giza, Egypt About the Company:A leading company specializing in electronics and electronic devices is expanding its digital presence in the Egyptian market. We are seeking a skilled Digital Marketing Specialist to join our team and contribute to achieving strong growth across all online channels. Key Responsibilities (KR):Manage and evaluate digital marketing agencies to ensure alignment with brand objectives, product priorities, and campaign goals. Plan, coordinate, and monitor full-year digital activity plans across e-commerce platforms and B&C channels. Maintain accurate product assortment, pricing visibility, and consistent content across all online touchpoints. Analyze digital KPIs (traffic, conversion, engagement) and correlate them with sell-out performance and offline sales. Ensure cohesive online-to-offline shopper journeys through well-coordinated campaigns. Drive continuous optimization of content, assortment, and pricing strategies to maximize conversion and sell-out. Ensure all digital campaigns are measured against commercial KPIs and deliver clear ROI. Lead communication and alignment with e-commerce partners regarding product visibility, data accuracy, and campaign readiness. Work closely with Product Managers to ensure digital content, product features, and messaging reflect product positioning and launch priorities. Translate digital data and platform insights into corrective actions, performance enhancement, and growth opportunities. Requirements:3–7 years of experience in Digital Marketing, preferably within the electronics or FMCG sector. Strong understanding of e-commerce platforms, product data management, pricing, and promotional mechanics. Excellent analytical skills with the ability to translate digital KPIs into actionable strategies. Hands-on experience with digital advertising platforms (Meta, Google, Marketplaces). Strong communication and coordination skills with agencies and e-commerce partners. Good to excellent command of English. Ability to work under pressure and collaborate effectively within a team.