Main Job Duties:

Develop and Implement Social Media Strategy

• Design and execute a comprehensive social media strategy aligned with the company’s brand, target audience, and marketing objectives.
• Conduct regular competitor analysis, market research, and audience profiling to inform strategy development.

Content Planning and Management

• Oversee the planning, creation, scheduling, and publishing of engaging content across all social platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Ensure content reflects the company’s educational mission, program offerings, student testimonials, and success stories.

Campaigns and Community Engagement

• Lead the development of campaigns that promote courses, events, and brand awareness.
• Encourage student and follower interaction through interactive posts, polls, Q&A sessions, and other community-driven initiatives.

Cross-Department Collaboration

• Coordinate with Marketing, Sales, Customer Support, and Education teams to align messaging, respond to inquiries, and support lead generation.
• Manage online reputation and address student or follower feedback professionally and promptly.

Team Supervision and Performance Oversight

• Supervise content creators, designers, and community managers to ensure consistent brand voice, posting schedules, and content quality.
• Provide creative direction and performance feedback to enhance the team’s effectiveness.

Platform Optimization and Branding

• Set up, optimize, and maintain the company’s social media profiles to maximize reach and engagement.
• Ensure all content is aligned with the company’s tone, visual identity, and marketing goals.

Analytics and Trend Monitoring

• Monitor, analyze, and report on key performance metrics such as reach, engagement, conversion, and follower growth.
• Stay updated on social media trends, platform updates, and emerging tools to keep the company ahead in digital marketing.

Ad Management and Budgeting

• Plan and manage paid advertising campaigns to drive traffic, generate leads, and boost course registrations.
• Monitor ad performance and optimize for cost-effectiveness and ROI.