We are looking for a results-oriented Social Media & Content Marketing Specialist who will develop and execute URTECH's content strategy across social media platforms, email marketing, and digital campaigns. This role requires exceptional creativity, strategic thinking, a data-driven approach to content performance, and hands-on experience managing paid advertising budgets.

Social Media Management

• Manage and grow URTECH's presence across key platforms (Instagram, Facebook, LinkedIn, Twitter/X, TikTok) with platform-specific strategies

• Create and publish engaging, on-brand content that showcases URTECH's products and technological innovation

• Develop and maintain a comprehensive social media calendar aligned with product launches, promotions, and industry events

• Monitor social trends and implement innovative approaches to increase brand visibility and engagement.

Content Creation & Strategy

• Craft compelling copy for social media posts, newsletters, and digital campaigns that highlight product features and benefits

• Develop a consistent brand voice and messaging strategy across all content channels

• Create professional product-focused content that effectively communicates URTECH's unique value proposition and premium positioning

• Work with technical teams to translate complex product specifications into consumer-friendly content.

Email Marketing & Newsletters

• Design, write, and distribute regular newsletters to URTECH's customer base with product updates, industry insights, and promotions

• Segment audience and create targeted email campaigns to maximize engagement and conversion

• Analyze newsletter performance metrics (open rates, CTR, conversions) and optimize content strategy based on data insights

• Maintain and grow URTECH's email subscriber list through strategic lead generation initiatives

Paid Advertising & Media Buying

• Plan, execute, and optimize paid social media advertising campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, and Google Ads

• Manage monthly advertising budgets of $5,000–$20,000 with accountability for ROAS targets

• Conduct A/B testing on ad creatives, audiences, and placements to continuously improve performance

• Track campaign performance using platform analytics and third-party tools; prepare comprehensive weekly/monthly reports

• Collaborate with the E-Commerce team to align paid campaigns with marketplace promotions, Shopify website updates, and inventory availability

Design Team Collaboration

• Work closely with the design team to develop visually stunning social media assets, infographics, and email templates

• Provide clear creative briefs and content requirements to ensure design deliverables meet marketing objectives

• Coordinate content calendar with design production timelines to ensure seamless campaign execution

• Review and provide feedback on design assets to maintain brand consistency and messaging alignment

Community Management

• Engage with followers across all platforms, responding to comments and messages in a timely manner

• Monitor brand mentions and product reviews across social channels

• Identify and collaborate with potential influencers and brand advocates in the tech space

• Build and nurture relationships with the URTECH community to foster brand loyalty.

Skills

• 3+ years of experience in social media management and content marketing, preferably in technology, consumer electronics, e-commerce, or related industries

• Demonstrated success in growing social media presence and engagement metrics with documented results

• Proven experience managing paid social advertising budgets ($5K–$20K/month) with strong ROAS track record

• Excellent copywriting skills with the ability to create compelling, concise, and on-brand content

• Strong understanding of social media platforms, algorithms, best practices, and emerging trends

• Experience planning and executing successful social media campaigns and paid advertising

• Proficiency with email marketing platforms (Klaviyo, Mailchimp, or similar)

Working knowledge of social media management tools (Hootsuite, Buffer, Later, or similar)

• Experience with Shopify or similar e-commerce platforms and understanding of how social integrates with online sales

• Analytical skills to measure and report on content performance across channels

• Excellent written and verbal communication skills in English; Arabic proficiency strongly preferred.

Preferred Qualifications

• Experience in technology or consumer electronics industry with premium brand positioning

• Knowledge of Middle Eastern digital marketing landscape and cultural nuances (GCC markets preferred)

• Experience with content management systems and basic HTML

• Understanding of SEO principles and content optimization

• Familiarity with video editing and graphic design tools (Canva, Adobe Creative Suite, CapCut)

• Bachelor's degree in Marketing, Communications, Journalism, or related field

• Meta Blueprint and/or Google Ads certification.

Portfolio Requirements

Candidates must submit a portfolio demonstrating:

• 3 social media campaigns with performance data (engagement rates, reach, follower growth)

• 2 email newsletter samples with open/click rate metrics

• Examples of paid advertising campaigns with ROAS/CPA results

• Writing samples showcasing brand voice development and product-focused content