Digital Marketing Specialist – Job Description

???? Purpose

To manage and enhance the company’s online presence, coordinate with external marketing agencies, and support lead generation through SEO, B2B platforms, and digital communication channels.

 

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⚙️ Main Responsibilities

1. SEO & Website Optimization

Monitor and improve website ranking using Google Analytics, Search Console, and GA4.

Coordinate with the external marketing agency (MTM Marketing) on SEO strategy and progress reports.

Optimize keywords, meta tags, and content according to company services and target markets.

Ensure continuous improvement in website traffic and visibility.

 

2. B2B Marketing & Online Networks

Manage and update company profiles on global logistics and B2B platforms (GLA, Alibaba, Tradewheel, etc.).

Respond to inquiries and maintain the company’s online reputation.

Research and identify potential leads through international logistics networks.

 

3. Content & Communication

Prepare marketing materials, LinkedIn posts, and company presentations.

Write and send professional emails to clients and partners.

Ensure consistency of company branding across all digital platforms.

 

4. Campaign Management

Coordinate digital campaigns with MTM and other partners.

Review campaign performance, keyword ranking, and lead quality.

Suggest ideas for better audience targeting and engagement.

 

5. Reporting & Analysis

Prepare weekly and monthly digital performance reports.

Track metrics such as impressions, clicks, conversions, and lead generation.

Present key insights and recommendations to management.


 

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???? Skills & Competencies

Understanding of digital marketing, SEO, and B2B advertising.

Experience with tools such as Google Analytics, Search Console, and LinkedIn.

Strong English communication (written & spoken).

Good organizational and reporting abilities.

Able to work independently and coordinate remotely.


 

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???? Qualifications

Bachelor’s degree in Marketing, Business, or Communications.

2–3 years of relevant experience in digital marketing or SEO.

Experience in shipping, logistics, or maritime sector preferred.