- Oversee advertising and promotion activities for OTC medicines within a defined territory, ensuring that sales and marketing objectives are met and product awareness is increased among pharmacies and customers.
- Lead and direct the regional advertising team (commercial representatives, sales promoters).
- Monitor team performance and motivate members to achieve set goals.
- Implementing Advertising and Marketing Plans
- Execute the company’s marketing plans at the regional level.
- Oversee the implementation of promotional campaigns in pharmacies and clinics.
- Market and Competitor Analysis
- Collect information on market trends and consumer behavior.
- Monitor competitor activities and provide recommendations for performance improvement.
- Achieving Sales Targets
- Develop plans to maximize sales of OTC products.
- Track sales indicators and ensure achievement of monthly and quarterly targets.
- Customer Relations
- Build and maintain strong relationships with pharmacies and distributors.
- Resolve issues related to products or promotional campaigns.
- Reporting
- Prepare periodic reports on team performance, sales, and promotions.
- Suggest improvements to business plans based on regional results.
Qualifications:Bachelor’s degree in Pharmacy,Veterinary medicine, Marketing, Business Administration, or a related field.3–5 years of experience in OTC pharmaceutical advertising or sales; leadership experience preferred.Strong knowledge of the local pharmaceutical market and pharmacy networks.Responsible for Cairo and Giza.Skills:Strong leadership and organizational abilities.Excellent negotiation and communication skills.Ability to analyze data and make strategic decisions.Proficiency in Microsoft Office (Excel, PowerPoint, Word).Personal Qualities:Initiative and ability to work under pressure.Problem-solving and decision-making skills.Ability to build professional relationships with staff and clients.