Sales Planning Manager

Unicharm - Egypt - Sharqia
  • Develop and implement comprehensive sales plans and strategies to achieve UCMENA objectives.
  • Coordinate with marketing team to create promotions and trade offers that align with sales goals.
  •  Set KPIs related to business strategies for each sales team and implement tracking systems to measure performance.
  •  Review and analyze sales performance data, providing insights and recommendations for improvement.
  •  Plan and support the operation of retail and wholesale strategies to optimize sales and distribution channels.
  • Collaborate with distributors and wholesalers to plan and execute trading systems.
  • Cooperate with marketing, planning, and production departments to make decisions on supply and demand adjustments.
  •  Communicate instructions regarding the allocation of out-of-stock items to team managers and supervisors.
  •  Create weekly meeting materials for all sales teams, facilitating effective communication and alignment.
  •  Plan and conduct customer study sessions and new product study sessions to enhance sales team knowledge.
  • Collaborate with the marketing team to create planograms and develop point-of-sale (POS) materials.
  • Evaluate sales activity to provide guidance and training to implement sales strategies and achieve targets.
  •  Review promotion criteria for each member of the sales team to ensure fair and effective implementation.
  • Develop sales policies and procedures, following up with the sales team to enhance their performance.
  •  Set a training plan for new sales team members to ensure successful onboarding and integration.
  •  Prepare and submit required reports to national sales manager, providing insights into sales performance and progress.
  •  Follow up with sales team to ensure the implementation of national sales manager instructions and action plan.
  • Update manpower plan and follow up with HR team on the allocation of plan.

Bachelor’s degree in Business Administration, Economics, or a related field.5 – 8 years of experience in sales planning, preferably in the FMCG sector.Strong understanding of FMCG sales channels (MT, TT, e-commerce, wholesale).Proficient in data analysis tools (Excel, Power BI, SAP, or equivalent).Strong business acumen and analytical thinking.Excellent communication and stakeholder management skills.Fluency in English.
Post date: 27 October 2025
Publisher: Wuzzuf .com
Post date: 27 October 2025
Publisher: Wuzzuf .com