- Develop and implement comprehensive public relations strategies to enhance Midfert Misr’s brand image locally and internationally.
- Draft, edit, and distribute press releases, media statements, and company announcements to ensure consistent messaging.
- Cultivate and maintain strong relationships with media representatives, journalists, and key industry stakeholders.
- Monitor media coverage and industry trends to proactively manage the company’s public image and respond to emerging issues.
- Organize and coordinate press conferences, media briefings, and public events to promote company initiatives and milestones.
- Prepare executive speeches, talking points, and presentations for company leadership.
- Manage crisis communications and provide timely, accurate information to the public and media during sensitive situations.
- Collaborate with internal teams to align PR activities with marketing, sales, and corporate objectives.
- Maintain and update the company’s media contact database and PR materials.
- Track and report on PR campaign effectiveness, providing insights and recommendations for continuous improvement.
Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.1-5 years of proven experience in public relations, corporate communications, or media relations.Exceptional written and verbal communication skills in both English and Arabic.Demonstrated ability to develop and execute effective PR strategies.Strong relationship-building skills with media and industry professionals.Experience managing press events, interviews, and media inquiries.Ability to work effectively under pressure and manage multiple projects simultaneously.Solid understanding of digital media, social platforms, and emerging communication trends.Excellent organizational and time-management skills.Proficiency in Microsoft Office Suite and PR management tools.