- Develop and articulate a comprehensive marketing strategy that aligns with MSMEDA goals and objectives.
- Collaborate with all business lines to integrate marketing strategies into the overall business strategy.
- Oversee the creation of attractive and consistent graphic design elements for all marketing materials.
- Lead the development and execution of innovative digital marketing strategies to enhance MSMEDA online presence.
- Responsible for Supervising all digital channels and social media platforms in terms of content, strategy, design, message in line with all stakeholders and business line.
- Responsible for intranet channel by Collaborating with all business line for the content.
- Developing and supervising the MSMEDA websites and Platforms, to ensure an easy user experience.
- Formulate and execute a robust branding strategy to enhance MSMEDA brand equity and recognition.
- Collaborate with all business lines to ensure consistent brand messaging and representation across all touchpoints.
- Direct market research initiatives to gather insights into consumer behavior, Business trends, and competitor activities, set recommendation and initiate marketing campaign accordingly.
- Identifying and negotiating marketing opportunities for aspects of cooperation between MSMEDA and development partners.
- Identify and negotiate for strategic sponsorship opportunities aligned with MSMEDA objectives.
- Develop and implement a comprehensive marketing strategy to promote MSMEDA products/services.
- Lead the creation and execution of advertising campaigns across various channels.
- Monitor and analyze advertising campaign performance, making data-driven adjustments.
- Ensure a positive and engaging visitor experience by overseeing the design and layout of exhibits in accordance with business lines.
- planning, and distribution of branded giveaways, ensuring a compelling presence that enhances the overall marketing strategy.
- Responsible for coordination and publishing engaging content within internal newsletters, fostering effective communication and keeping MSMEDA staff informed and connected.
- Develop an effective strategy to market customers’ products/services through various marketing channels/tools.
- Coordination with MSMEDA sectors to improve and develop customer service in the branches to achieve MSMEDA goals and sustainability.
A suitable bachelor's degree is required.Not less than 15 years' experienceProven track record of strategic leadership in marketing roles, preferably in a senior executive layer.Extensive experience in digital marketing, branding, and communication strategy.Strong analytical and data interpretation skills.Exceptional interpersonal, and communication skills.Previous experience in negotiating and managing sponsorships