- Manage paid advertising campaigns across multiple platforms including Google Ads, Facebook, Instagram, and LinkedIn.
- Define target audiences and analyze data to optimize campaign performance.
- Monitor key performance indicators (KPIs) to ensure maximum ROI.
- Conduct A/B tests to optimize campaigns and increase effectiveness.
- Stay up-to-date with the latest trends and technologies in digital marketing.
- Collaborate with other teams (e.g., sales) to enhance overall campaign effectiveness.
- Manage advertising budgets and analyze spending to ensure cost-efficiency.
- Provide regular reports on campaign performance and analyze trends.
- Improve targeting strategies to reach the right audience at the right time.
- Develop strategies to expand customer base using paid campaigns.
- Work with media partners and platforms to maximize advertising results.
- At least 3 years of experience in digital marketing, with a focus on paid media.- Proficiency in advertising platforms like Google Ads, Facebook, Instagram, and LinkedIn.- Strong analytical skills and experience with data-driven optimization.- Excellent communication and teamwork skills.- Bachelor’s degree in Marketing or related field.- Alexandria Resident Preferred.