• Build and execute a plan for developing digital analytics infrastructure with Google and Adjust tracking suit.
• Subject matter expert on Google Analytics, GA4, GTM, GA360, Firebase, Adjust, etc.
• Understanding of Front-end web development languages (JavaScript, HTML, CSS)
• Debug existing analytics set up on the web and apps to identify gaps.
• Configure tags using GTM for web properties and work with developers to set up tags in Adjust. • Configure marketing pixels on the web and apps.
• Perform ad-hoc analysis directly on GA/Adjust.
• Build reports and dashboards on Google Data Studio and Power BI.
• Bachelor’s degree in information systems, Math, Computer Science, or a related field.• Google Analytics certification.• 2+ years’ experience in Digital Analytics Implementation. • Solid experience working with Google Analytics expertise (Google Analytics 360, GA4, Data Studio). • Experience with app analytics platforms is a must—Firebase and Adjust/Appsflyer. • An understanding of HTML, CSS, and JavaScript is required. • Proficient at data visualization (Data Studio, PowerBI, Tableau, or other similar platforms).