Senior Digital Marketing Executive | Scib Paints Egypt
Scib Paints Egypt is seeking a highly skilled and data-driven Senior Digital Marketing Executive to lead performance marketing strategies and drive measurable business growth. This role goes beyond social media, focusing on Google’s marketing ecosystem, data analytics, and multi-channel performance optimization.
Key Responsibilities:
· Develop and execute comprehensive digital marketing strategies across Google Ads (Search, Display, YouTube, Performance Max), programmatic advertising, and paid social platforms.
· Leverage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools to measure campaign effectiveness and optimize performance.
· Drive SEO/SEM strategies, ensuring strong organic search visibility and paid search efficiency.
· Optimize landing pages, website content, and digital assets to improve user experience, engagement, and conversion rates.
· Implement data-driven audience segmentation and retargeting strategies for enhanced campaign precision.
· Collaborate with cross-functional teams to align digital marketing efforts with brand, product, and business objectives.
· Stay ahead of digital trends, incorporating AI-driven tools and automation to improve marketing efficiency and decision-making.
Qualifications & Requirements:· 4+ years of hands-on experience in digital marketing, preferably in B2C, FMCG, retail, or related industries.· Expertise in Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and data visualization tools.· Strong analytical skills with a track record of optimizing campaigns for ROI and business growth.· Deep understanding of SEO, SEM, paid media buying, and digital attribution models.· Experience with marketing automation, CRM integration, and conversion rate optimization (CRO).· Google Ads & Analytics certifications are highly preferred.