Position Overview:
The E-Commerce Manager will oversee and optimize the online presence of a 5-star 320-room city hotel and a luxury 59-cabin 5-star Nile Cruise, driving direct bookings, enhancing digital marketing efforts, and maximizing revenue through online channels.
Sonesta St George Hotel & Sonesta St George 1 Luxury Nile Cruise
Key Responsibilities:
- Develop and implement e-commerce strategies to increase direct bookings and revenue.
- Manage and maintain the official websites for both properties, ensuring optimal performance, SEO, and mobile-friendliness.
- Oversee OTA (Online Travel Agency) platforms, ensuring visibility, rate parity, and revenue optimization.
- Plan and execute targeted digital marketing campaigns, including PPC, email marketing, and social media.
- Analyze campaign and channel performance using tools like Google Analytics and OTA dashboards.
- Collaborate with Revenue Management, Sales, and Marketing teams to align online strategies with business goals.
- Monitor and manage online reviews and reputation, responding to guest feedback promptly and professionally.
- Stay updated on e-commerce trends, emerging technologies, and competitor activities.
- Prepare and present regular reports on website performance, channel revenue, and digital marketing ROI.
- Work closely with Operations to ensure a seamless online and offline guest experience.
Job Requirements:Education & Experience:Bachelor’s degree in E-Commerce, Marketing, Business Administration, or related field.5 years of e-commerce management experience, preferably in hospitality.Technical Skills:Proficiency in website management tools (CMS) and digital marketing platforms.Experience with OTA platforms and channel management systems.Knowledge of SEO, SEM, and social media advertising.Strong analytical skills with proficiency in tools like Google Analytics.Soft Skills:Excellent communication and collaboration abilities to work with cross-functional teams.Highly organized with the ability to manage multiple projects simultaneously.Proactive and adaptable to a fast-paced, dynamic environment.Industry Knowledge:Familiarity with luxury hospitality and cruise sectors is a plus.Understanding of guest behavior and expectations in a luxury setting.