• Key Responsibilities
  CRM Management
• Manage CRM software settings, data integrity, and functionality to align with company objectives.
• Oversee customer data and segmentation to ensure data accuracy and relevance.
• Implement automated workflows and manage communication triggers for customer engagement.
• Provide insights from CRM data to support targeted marketing campaigns.
  Website Management
• Regularly update website content, ensuring accuracy and alignment with current promotions and business objectives.
• Monitor website performance, resolving any technical issues promptly.
• Collaborate with marketing and design teams to ensure brand consistency and enhance visual appeal.
• Implement SEO strategies and make continuous improvements to increase site traffic and conversions.
  Optimization and User Experience
• Conduct audits and testing to improve CRM workflows and website functionality.
• Analyze user data and behavior to recommend enhancements to the customer journey.
• Work with developers and third-party providers to implement new features or system integrations.
• Identify and fix user experience issues on both CRM and website platforms.
  Reporting and Analysis
• Generate regular reports on CRM usage, customer engagement, and website metrics.
• Use data analytics to inform website improvements and marketing strategies.
• Provide feedback on user trends and recommend optimizations to increase user engagement and conversions.
  Training and Support
• Train team members on using the CRM effectively.
• Act as the primary point of contact for technical support related to CRM and website tools.
   

A CRM and Website Optimization Specialist focuses on improving customer relationship management and enhancing website performance to drive user engagement and conversions. Here are some common job requirements and skills expected for this role:Educational BackgroundBachelor’s degree in marketing, Business, Information Technology, or a related field.Certifications in CRM systems (like Salesforce, HubSpot, Zoho) or web analytics tools (such as Google Analytics) are a plus.Experience2-5 years of experience working with CRM systems and website optimization.Proven experience in CRM data management, automation, and lead management.Hands-on experience with A/B testing, SEO, and conversion rate optimization (CRO).Technical SkillsCRM Tools: Proficiency in major CRM platforms (Salesforce, HubSpot, Zoho).Web Analytics: Skilled in using tools like Google Analytics, Google Tag Manager, and heat-mapping tools.SEO & CRO: Knowledge of SEO best practices, conversion optimization, and user experience (UX) design principles.Marketing Automation: Experience with tools like HubSpot, Marketo, or Active Campaign for lead scoring, segmentation, and email marketing.HTML/CSS: Basic understanding of HTML and CSS is helpful for making minor website updates or collaborating with developers.A/B Testing Tools: Familiarity with tools like Optimizely, Google Optimize, or VWO for running split tests.Analytical SkillsStrong data analysis skills to interpret CRM and website data, measure performance, and identify improvement opportunities.Ability to create data-driven reports and dashboards.Soft SkillsCommunication: Excellent written and verbal communication skills for reporting findings and collaborating with teams.Problem-Solving: Ability to troubleshoot issues with CRM processes or website functionality.Project Management: Strong organizational skills to manage multiple projects and deadlines effectively.Skills and QualificationsBachelor’s degree in marketing, IT, Business, or related field.Experience with CRM software (e.g., Salesforce, HubSpot) and website CMS (e.g., WordPress, Shopify).Proficiency in website analytics tools (e.g., Google Analytics) and SEO best practices.Strong analytical skills with an understanding of customer journey mapping and digital marketing.Excellent attention to detail, project management, and problem-solving abilities.This title and description emphasize the importance of maintaining and optimizing both CRM and web platforms to enhance customer engagement and operational efficiency.Attention to Detail: Precision in analyzing data, managing CRM information, and implementing website improvements.