Job Description 

Job Title:        Marketing Specialist

Department:  Marketing

Reporting to:  Business Development Manager

What you’ll be doing

The marketing specialists will apply their communication and analytical skills to promote and publicize the company’s products and services. In this role, marketing specialists develop strategies designed to foster brand awareness, strengthen a company’s reputation, promote products, and increase sales. This role will include being part of a team in which they will collaborate with internal departments and often outside organizations to create and execute marketing campaigns.

Marketing specialists are responsible for tasks such as brainstorming ideas for marketing campaigns, creating brand messages to improve brand awareness, researching, analysing data, and developing sales presentations. Areas of research include marketing trends, competition, new products, and pricing. Marketing specialists use offline, Facebook, Instagram, and google ads to design and promote targeted campaigns and help Happy Vision create relevant experiences to achieve customer acquisition and retention.

Deep dive into analytics

A Marketing Specialist will also oversee site metrics, interact with readers, and be responsible for creative design.

The ideal candidate needs to understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel.

The Marketing Specialist needs to be responsible for coordinating with stores, devising strategy, community management, creative directing, customer service, copywriting, and analysing data.

Major Duties:

• Marry sales and advertising objectives with brand priorities and product knowledge to make data-driven decisions on which products will be promoted.
• Create monthly calendars for our online and offline channels.
• Create the content for our online ads.
• Coordinate with all stores on the best posters.
• Coordinate with all stores to install discount posters.
• Define campaign calendars for shopper marketing in partnership with marketing and sales teams, considering brand and customer promotional calendars.
• Collaborate with marketing teams to adapt campaign assets for use in digital advertising and offline ads.
• Aggregate market intelligence to understand trends in our industry/category to identify channel opportunities.