- Manage social media platforms, create engaging content, and develop strategies to increase brand visibility.
- Handle content creation (videos, blogs, social posts) and social media management.
- Develop, implement, and manage our social media strategy aligned with business goals.
- Publish high-quality content across all social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Monitor, track, and analyze the performance of social media campaigns using analytics tools and adjust strategies as needed.
- Collaborate with the marketing team to plan and execute promotional campaigns.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure our social media strategy remains effective and relevant.
- Coordinate with graphic designers, photographers, and videographers to create visual content that aligns with our brand identity.
- Conduct regular competitor analysis to identify opportunities for improvement and innovation.
- Prepare and present monthly reports on social media performance, insights, and recommendations.
Bachelor’s degree in Marketing, Communications, or a related field.Proven experience as a Social Media Specialist or similar role.Excellent knowledge of social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.Strong understanding of social media KPIs and experience with analytics tools (e.g., Google Analytics)Creative mindset with strong copywriting and content creation skills.Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.Strong communication and interpersonal skills.Fluent in both Arabic and English.