- Design, execute & manage SEO processes, content strategies outreach campaigns
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand the SEO strategy performance.
- Efficiently communicate with the marketing department to align the company goals.
- Write compelling and high-quality website content, including blog posts and page descriptions in Arabic and English.
- Update content and website links for maximum optimization and search engine rankings.
- Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions
- Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits to increase organic rankings
- Supporting with SEO audits for our international campaigns, offering key recommendations on strategy
- Implement enterprise content gap analyses
- Build and maintain weekly, monthly & quarterly SEO reports tracking content performance, traffic analytics and search trends for management
- Monitor, track and report on SEO performance and trends
- A sophisticated understanding of organic search and content marketing
- Prior experience using SEO analysis/research tools like Majestic, SEM rush, or similar tools
- Web analytics experience with knowledge of analytical tools such as Google Analytics, Power BI & Google Webmaster Tools
- Work with product & engineering to define technical SEO requirements
- Identify opportunities to improve crawling & indexation
- Support for page remapping & URL structural updates
- Bi-weekly site audits and reporting, with recommendations and roadmap scheduling
A bachelor's degree in communications, information technology, marketing.2-5 years of experience in a SEO role.1+ year experience with HTML, CSS, JavaScript.Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.Experience with on-page and off-page SEO.Experience with creating backlinks.Knowledge of keyword research and data mining tools.Able to complete competitive analysis of other companies within the industry.Excellent written Arabic and English verbal communication skills (email, phone, etc.).A passion for deep analysis of web technologies & SEOFamiliarity with Webflow CMS.Technical auditing experience on small to large web sites, both static and dynamicAbility to recognize common technical issues and explain the solutions coherentlyAbility to diagnose and resolve technical issues on siteAbility to research technical issues and make actionable and well-informed recommendations based on your findingsComfortable retrieving and analyzing data from Google and Bing Webmaster ToolsAdvanced Excel skills (pivot tables, look-up function and conditional functions)Familiarity with log file analysisStructured markup understanding.