- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Bachelor’s degree in Marketing, Business Administration, or a related field. [5] years of experience in marketing, with a focus on [specific areas, e.g., digital marketing, content marketing, etc.]. Proven experience in managing marketing teams and projects.Strong analytical skills and experience with marketing analytics tools. Excellent communication and interpersonal skills.Ability to think creatively and strategically.Proficiency in [specific marketing software or tools, e.g., HubSpot, Google Analytics, Adobe Creative Suite, etc.].