- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Setup and optimize paid campaigns on different digital channels (Google platforms, social platforms (FB, IG, TikTok, Twitter, LinkedIn, Snapchat) and Automation campaigns,
- Analyze and provide reports and insights to improve performance continuously.
- Analyze user behavior and propose new hacks to improve the ROI.
Strong working experience with Google Analytics & Google Tag Manager, Google Ads Manager, Google Data Studio & DCM, Facebook Business Manager, Twitter & LinkedIn & TikTok & Snapchat Ads and Automation Tools.Excellent understanding of social media concepts & trends.Experience in App Marketing with a strong understanding of its methodologies including E-Commerce marketing and Automation Marketing.Proactive and eager to propose his concerted ideasExcellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.Agile, flexible, and responsive approach to work.Proactive to learn, willing to be excellent, and break the records.