● The Marketing Brand Manager is responsible for developing and implementing strategies to build, promote, and manage the brand identity of a company’s services. He works closely with Top Management to align the Company Brand with the company strategy, and create, execute integrated marketing campaigns.
Duties and responsibilities
● Conduct Market research to understating target audience, Competition, and industry trends.
● Develop and refine the brand strategy, including positioning, messaging, and visual identity.
● Create and oversee the implementation of the brand style guide and standards
● Collaborate with the Marketing, advertising, and design teams to ensure brand consistency across all channels.
● Monitor and analyze brand performance metrics to identify opportunities for improvement.
● Represent the brand externally through events, partnerships, and other brand building activities.
● Stay up -to-date with industry best practices and emerging trends in branding and Marketing.
Qualifications
● Bachelor’s degree in Marketing, Communications, or Related field.
● 5+ years of experience in brand management, marketing, or advertising.
● Strong understanding of Customer behavior, market segmentation, and positioning
strategies.
● Excellent verbal and written communication skills.
● Proficiency in marketing analytics, brand measurement, and performance reporting.
● Ability to work collaboratively with cross-functional team.