Role Purpose

• Responsible for all Vodafone’s social media accounts 
• Manage all social media channels; monitoring, listening and analytics
• Manage the brand mention control 
• Handle marketing campaigns; posting, hiding, engaging on all social media platforms
• Accountable for the brand engagement on all channels; FB, Twitter, YouTube, Instagram, LinkedIn, Tiktok and VF App reviews
• Create social media reports; campaign assessments, competition analysis, brand sentiment, voice of customer, heliosight, brand attack analysis, fake pages and more
• Communicate with brand team in the commercial for content strategy and campaign launch time decision based on the social media trends 
• Align with operation teams, content details, Q&As, media ads and campaign tags 

Key Accountabilities & Decision Ownership

Social Media Monitoring & Content Management:
 

• Drive the brand sentiment by engaging and monitoring all social media channels’ performance (FB, Twitter, Instagram, YouTube, LinkedIn, Tiktok).
• Monitor all social media trends to be one step ahead of the market, avoid brand attacks and suggest new ideas (new features, engagement approaches and innovative ideas that enhances our department) and use the social media listening tools to collect insights and analytical data for brand & competition.
• Prepare all kind of social media reports to support brand’s and campaign performance.
• Decide on which type of comments will reply and engage and which one will keep silent and align all decisions of social media replies with the PR and Brand 24/7 through our War room what’s app group.

Social Media Engagement:

• Accountable for the social media engagement with the fans across all platforms, following VF group guidelines and our marketing team/PR direction.
• Decide on type of engagement strategy for each content and on which platform.
• Manage and hiding the negative comments on posts/page to support the brand’s positive image.
• Maintain brand’s tone of voice across all channels.
   

Core Competencies, Knowledge and Experience

• 1-3 years of experience in social media filed.
• Excellent in written Arabic and English.
• Strong analytical skills.
• Hands on handling of social media platforms technicality and different CRM and listening tools.
• Excellent presentation & communication skills. 
• Ability to work effectively within a team.
• Motivated, dynamic, flexible and proactive.

Must have technical / professional qualifications: 

• Microsoft Office: Word, Excel, Power Point.
• Hands on social media platforms & its features.
• Overall understanding of the types of social media reports.