- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Proven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBSc/BA in marketing or relevant field