Company Description

Royal Sky Group is a diverse business group founded by entrepreneur and internationally recognized business coach Mr. Ammar Omar. Headquartered in the UAE, the group has expanded its presence across the Gulf region and into additional international markets. Royal Sky Group operates in multiple sectors, including Construction, Food & Beverage, Business Consulting and Training, Marketing and Advertising, and IT & Digitalization. The organization values innovation, growth, and cross-functional collaboration, offering team members exposure to varied industries and business models. Joining Royal Sky Group means contributing to a dynamic, fast-growing environment with opportunities for professional development.

Role Description

The Senior Media Buyer will manage and optimize media purchasing across digital and traditional channels to support Royal Sky Group’s brands and business units. This full-time role is on-site and based in Giza, requiring close collaboration with marketing, creative, and business leadership teams. Day-to-day responsibilities include planning media strategies, negotiating with media vendors, allocating budgets, monitoring campaign performance, and adjusting placements to achieve target KPIs. The Senior Media Buyer will analyze audience data, prepare performance reports, and provide insights to improve future campaigns. The role also involves staying current with market trends, evaluating new media opportunities, and ensuring brand consistency across all placements.

Qualifications

• Media planning and buying expertise, including experience with digital platforms (e.g., social media, search, display) and traditional channels (e.g., TV, radio, OOH).
• Strong analytical skills for interpreting campaign data, monitoring KPIs, and optimizing performance based on insights.
• Negotiation and vendor management skills to secure favorable rates, placements, and partnerships with media outlets.
• Marketing and advertising knowledge, with the ability to align media strategies with brand positioning and business objectives.
• Proficiency with media buying tools, ad managers, and reporting dashboards; familiarity with attribution and tracking methods.
• Excellent written and verbal communication skills and the ability to present findings and recommendations to stakeholders.
• Proven experience in a media buying or performance marketing role, preferably at a senior or lead level.
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Giza, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Experience within multi-industry or agency environments and knowledge of Gulf or regional markets is an advantage.