Company: Afrasia Trans

Experience: 2–5 years

Career Level: Manager

Education: Bachelor’s Degree

Salary: Confidential

Job Categories: Marketing | Digital Marketing | Brand Management | Demand Generation

Job Purpose

The Marketing Manager will be responsible for developing and executing Afrasia’s marketing strategy to strengthen the brand, generate qualified leads, support sales growth, and increase market presence across target markets.

The role will work closely with Sales and Business Development to ensure marketing activities contribute directly to pipeline growth and revenue.

Key Responsibilities

• Develop and execute marketing strategies and campaigns aligned with business objectives.
• Manage digital marketing channels, including Meta, Google, LinkedIn, website, email, and social media.
• Plan and manage lead-generation campaigns and continuously improve lead quality and conversion.
• Develop marketing content, including social media, website content, presentations, brochures, and campaigns.
• Maintain and strengthen Afrasia’s brand identity and market positioning.
• Work closely with Sales to support lead generation, sales enablement, and customer acquisition.
• Monitor campaign performance, lead conversion, marketing ROI, and other key KPIs.
• Manage the marketing budget, agencies, freelancers, and external partners where required.
• Conduct market and competitor research to identify new opportunities and trends.
• Maintain accurate marketing and lead data within the CRM.

Job Requirements

• 2–5 years of marketing experience, preferably in B2B, SaaS, HR Tech, ERP, or business solutions.
• Strong experience in digital marketing and lead generation.
• Good understanding of Meta Ads, Google Ads, LinkedIn, SEO, email marketing, and social media.
• Strong content creation, communication, and project management skills.
• Experience working closely with Sales and Business Development teams.
• Strong understanding of marketing funnels, conversion rates, and campaign performance.
• Experience with CRM (Hubspot) and marketing automation tools.
• Strong analytical and commercial mindset.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• USA /Europe markets experience is a plus.