ASSISTANT MARKETING MANAGER

Bahrawi Investment Company (BIC)
Location: Cairo Head Office, with regular travel to La Hacienda Ras Sudr
Reports to: Marketing Manager


ABOUT BIC

Bahrawi Investment Company is a real estate development and hospitality company. Our flagship project, La Hacienda Resort in Ras Sudr, has over 1,000 delivered properties, a 150-key hotel (Fade Hotel by La Hacienda), and EGP 10 billion in real estate inventory under development. It is one of the largest integrated resort communities on the Red Sea coast.


ROLE OVERVIEW

The Assistant Marketing Manager will support the development and execution of BIC's overall marketing strategy across real estate and hospitality. The role covers La Hacienda branding, new project launches, Fade Hotel marketing, and resort events. The ideal candidate has a hospitality background, understands real estate marketing, and works well with agencies.


RESPONSIBILITIES

Marketing Strategy & Planning
• Support the development and execution of the annual marketing plan across all BIC brands
• Coordinate with sales, commercial and hotel teams to ensure marketing supports revenue targets
• Track and report on campaign performance, lead generation and hotel bookings

Real Estate Branding & Campaigns
• Support branding and launch campaigns for La Hacienda and new development phases
• Oversee production of sales materials, including brochures, site branding, sales booths and digital assets
• Drive qualified leads through digital and offline campaigns

Hotel Marketing
• Manage Fade Hotel's presence on online travel agencies (Booking.com, Expedia and others)
• Grow direct bookings through the hotel website, social media and targeted campaigns
• Create and promote seasonal offers, holiday packages and restaurant and water-sports promotions

Events & Community Activations
• Plan and execute resort events, including holiday festivals, weekend activations, sports tournaments and family activities
• Coordinate suppliers, entertainment partners and on-site logistics

Agency, Content & Brand
• Brief and follow up with creative, digital, media and production agencies
• Manage social media accounts across BIC brands through agency partners
• Oversee photo and video content and maintain brand consistency across all touchpoints


QUALIFICATIONS

• Bachelor's degree in Marketing, Hospitality, Business or a related field
• 4–6 years of marketing experience
• Hospitality background preferred; real estate marketing experience is a strong advantage
• Hands-on experience with digital campaigns, social media and online travel agencies
• Experience planning events and activations
• Strong communication skills in Arabic and English
• Based in Cairo and willing to travel regularly to La Hacienda Ras Sudr, including weekends during peak season and events


TO APPLY

Send your CV to [اضغط هنا لمشاهدة البريد اﻹلكتروني]