Company Description Alfa Developments - الفا للتطوير العقاري is a specialized real estate investment and construction company established in 2005 by Dr. Mahmoud Hassan. The company focuses on developing residential and commercial projects in New Cairo, a rapidly growing district with strong demand for modern housing and business spaces. Alfa has delivered multiple projects in the Fifth Settlement area of New Cairo, including Gardenia, View, Paradise, and Sama apartments. The company is committed to high-quality construction, attractive designs, and long-term value for residents and investors.
Role Description This is a full-time, on-site Marketing Specialist role based in New Cairo. The Marketing Specialist will support the planning and execution of marketing campaigns for residential and commercial projects, including digital and offline channels. Daily tasks include conducting market and competitor research, assisting in the development of marketing strategies, preparing promotional materials, coordinating with sales teams, and tracking campaign performance. The role also involves engaging with potential clients, supporting events and project launches, and ensuring consistent brand messaging across all platforms. Collaboration with internal teams such as sales, customer service, and management is essential to align marketing activities with business objectives.
Qualifications
Candidates should possess strong Communication and Customer Service skills to interact effectively with clients and internal teams. Candidates should possess Market Research and Marketing Strategy skills to analyze trends and contribute to effective campaigns. Candidates should possess Sales and Marketing skills to support lead generation, conversion efforts, and project promotions. Candidates should have good organizational and time-management skills to handle multiple campaigns and deadlines. Relevant experience in real estate, construction, or property development marketing is an advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. Proficiency in digital marketing tools, social media platforms, and MS Office is beneficial. Ability to work on-site in New Cairo and collaborate within cross-functional teams.