• Plan and execute paid media campaigns across Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms.

• Manage advertising budgets across multiple client accounts and ensure efficient budget allocation.

• Set up campaign structures, audience targeting, and ad placements based on each client’s strategy.

• Monitor campaign performance daily and optimize bids, targeting, placements, and creatives.

• Work closely with the Graphic Designer to communicate creative requirements for paid campaigns.

• Test different audiences, creatives, placements, and bidding strategies to improve campaign performance.

• Prepare regular performance reports and insights for the Marketing Manager and clients when required.

• Identify underperforming campaigns and recommend corrective actions promptly.

• Track campaign results and ensure paid media activities deliver measurable business outcomes.

• Stay updated on platform changes, algorithm updates, and paid media best practices.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of hands-on experience managing paid media campaigns, preferably across multiple client accounts in an agency environment.

• Proven experience with Meta Ads Manager and Google Ads.

• Experience with TikTok Ads or LinkedIn Ads is a plus.

• Strong analytical skills with the ability to interpret campaign data and turn insights into actionable optimizations.

• Familiarity with Meta Pixel, Google Analytics, and conversion tracking.

• Experience managing advertising budgets and reporting on ROI/ROAS.

• Strong organizational skills with the ability to manage multiple campaigns and client accounts simultaneously.

• Comfortable working with a flexible schedule and monitoring campaigns outside standard working hours when needed.