Role Purpose: To lead and manage the marketing section at Alfanar Projects, ensuring the execution of impactful campaigns, brand consistency, and strategic alignment with the company’s vision. The Section Manager – Marketing will oversee content, digital strategy, PR, and events, driving initiatives that enhance Alfanar Projects’ reputation across regional and global markets.
Key Responsibilities:
• Oversee the planning, execution, and performance of integrated marketing strategies across digital, print, and event platforms. • Lead a cross-functional team of content creators, designers, and digital specialists to deliver high-quality marketing outputs aligned with business goals. • Manage the company’s corporate brand and messaging across all touchpoints, ensuring consistency and alignment with Vision 2030. • Coordinate with internal stakeholders and external agencies to produce timely campaigns for product launches, partnerships, exhibitions, and internal events. • Develop annual marketing plans and calendars that support lead generation, stakeholder engagement, and strategic positioning in the infrastructure and energy sectors. • Supervise marketing analytics and reporting, ensuring data-driven decisions and continuous optimization. • Oversee content development for newsletters, social media, press releases, and internal communications. • Manage the section’s budget, vendor relationships, and procurement processes related to campaigns and media buying. • Contribute to internal branding and employee engagement initiatives in coordination with HR. • Ensure alignment with the organization’s sustainability, innovation, and localization narratives in all marketing deliverables.
Required Qualifications: • Bachelor’s degree in marketing, Communications, or Business Administration. A Master’s degree or professional certifications (e.g., CIM, AMA) is preferred. • 6–10 years of marketing experience, with at least 3 years in a leadership or section head role. • Strong experience in B2B marketing within engineering, construction, infrastructure, or energy sectors. • Proven ability to manage cross-channel marketing campaigns and lead high-performance teams. • Excellent communication and stakeholder management skills. • Proficiency in digital marketing tools, analytics platforms, and content management systems. • Fluent in English and Arabic (preferred).